The Home Selling Process

Selling your home can be stressful; it can also be extremely emotional. There are so many moving parts with getting it show ready, scheduling vendors, making sure the home is marketed in all the right places…. Then the questions of: How do you showcase the home, How do you handle offers, Are you good with negotiating, Do you know what to do once you have it under contract??? The process can be quite overwhelming and daunting…but that is where Impact Realty comes in! We will walk you through every step, educating you and ethically guiding you with your best interest always at top of mind. 

Our team focuses on the Four P’s of Marketing: Product, Price, Place, & Promotion. We make things simple to understand and walk you through every step of the process, to ensure that you are well educated and extremely comfortable.

Why Impact Realty

In addition to being down-right passionate about the real estate industry and educating our clients and agents, we are 100% committed to superior customer service. We’ve built our business based on the following belief system:

• We believe that selling your home should be a positive experience.

• We believe that honesty and frequent detailed communication is the key to a positive and successful outcome.

• We believe in the integrity and ethics behind our designation as REALTORS®.

• We believe that as a client of ours, we have a lifelong responsibility to you and your family.


Why Should You List With Impact Realty

Our Agent, with your permissions, and suggestions, will skillfully decide which services to use in order to best showcase your home. (Not all will needed and these are included but not limited to)

  • Pre-listing review of property, with Buyer’s-Eye Walk Through, to evaluate how to maximize list price (recommending cosmetic repairs when necessary)
  • Staging services
  • Property listed in MLS with tens of thousands of subscribers and multiple associations
  • Property published on Zillow, Trulia, Homesnap, and over 100 major real estate websites
  • Professional photography and 360 tours
  • Drone video and walking video tours
  • Targeted advertising on Facebook and Instagram to localized audiences
  • Open houses to drive local foot traffic
  • Door to door flyers and postcard mail-outs

Satisfaction Guarantee

As a homeowner, the last thing you want is having an uneasy feeling that the wrong agent was chosen to list your home. The process can get started and personalities can differ, difference of opinions in marketing and price, etc… We, at Impact Realty, never want you to feel uneasy with your decision. Therefore, we offer an “Easy Exit Listing Guarantee.” If for any reason we do not provide 100% satisfactory service, let us know and we will promise to remedy the situation within 24 hours. If you are still not satisfied, we will release you unconditionally from the listing agreement without further obligation. It’s just that easy!

Home Value Questionnaire

Sorry we are experiencing system issues. Please try again.

 THe marketing process

When selling your home, you don’t want to give anything away by accident. There can be many factors that determine what your home is worth, and you certainly can’t count on buyers to help you get what’s fair. That’s why you need a solid team of real estate professionals behind you. In today’s market, we believe it’s more important than ever to ensure that your home is not only priced right, but that you and your agent are working together to promote a good product. Once that is done….the marketing magic begins!

The Four P’s are the greatest factors that become the baseline of impactful marketing!

The Product

Buying a property is potentially one of the biggest investments a person makes. How a home is presented and perceived should be given as much importance and consideration as any other product on the market. No matter what is happening to the real estate market, when selling your home, there are two simple principles to follow to assure a faster sale: price it right and make it look phenomenal. No matter what the asking price is, its appearance needs to be impeccable. In order to gain an edge in today’s real estate market when buyers/investors have so many options, a property must  be priced right and look better than the competition.

One of the costliest mistakes made by home sellers, and even inexperienced real estate agents, is to ignore the visual psychology involved in gaining a buyer’s immediate attention. Potential buyers become interested in a property when they walk in and feel, “This could be my home.” They imagine themselves truly living there.


The Place

“Place” takes on a couple meanings in this category. Place can be the location of the property itself. While an agent can’t be David Copperfield and move a home to a different location, Impact agents are trained on how to make the curb appeal, the price, and positive features reflective to that location. 

Then there is the “places” that the home is marketed in and to. How will buyers discover your home? Place or placement has to do with how the property will be presented to the buyer. How and where the property is presented is a key element of placement. Which medium or platform will be utilized? Digital? Offline?  The actual transaction doesn’t happen on the web, but the initial place potential buyers are engaged and converted is online.

The Right Price

We know how to price your property to make sure it sells. A well-priced home can generate multiple competing offers; this drives up the final sale value and provides you with better terms. Our market expertise results in a comprehensive report of the most actively searched properties and home values throughout your area. Not only do we want to find the perfect listing price, we also go the extra mile to make sure you are 110% comfortable. Our market expertise results in a comprehensive report of the most actively searched properties and home values throughout your area. Not only do we want to find the perfect listing price, we also go the extra mile to make sure you are 110% comfortable.

Your Impact Agent will perform an in-depth Comparative Market Analysis (CMA) to analyze homes similar to yours. The purpose of this analysis is to achieve the maximum selling price for your home, based off of what buyers paid for homes like yours, while being able to sell your home within the shortest period of time.

Overpricing your house in the hopes that you can reduce the price back later can backfire horribly. For example, by the time you reduce your price, you may miss out on a surge of interest in properties like yours. Also, if prices are lowered, buyers may wonder if there’s something wrong with the property that kept other buyers away. So, to keep from selling your property at below market value and from wasting valuable time, don’t fall into the overpricing trap.

The Right Promotion

Impact Realty’s marketing strategies are delivered with professional integrity, by the best-qualified associates, to ensure maximum exposure. We love to make your home look it’s very best. The very first step to our promotional plan includes professional photography & videos Then, our custom-tailored marketing plan covers a plethora of mediums, combining the best of both traditional print and email marketing, along with aggressive innovative online plan…that includes your listing being syndicated to over 100+ websites.

Impact Realty specializes in “Strategic Open Houses.” With your permission, we will restrict all initial showing requests until the first weekend of open houses; this allows us to create buzz and excitement around your home coming to market.

Start Your Search Today


147 Veterans Pkwy
Murfreesboro, TN 37128


111 2nd Ave. S
Lewisburg, TN 37091

Columbia Office

Murfreesboro Office

Lewisburg Office


101 Bass Drive
Columbia, TN 38401

Impact Realty Referral Co.

147 Veterans Pkwy
Murfreesboro, TN 37128

Contact Us

7 + 7 =